Firstly, there’s nothing wrong with being great at tooling. In fact, this is mandatory for being a successful designer.
However, while 90% of UX design content on LinkedIn/Twitter focuses on visuals, Figma, and design systems, the hard skills are just a fraction of what companies evaluate designers at.
For my last book, I’ve researched how 50+ companies evaluate designers and employees including Etsy, Medium, Dropbox, Figma, Zendesk, Intercom, and Coursera.
For example, at Twitter, hard skills accounted for less than 25% of the total designer evaluation formula (the rest are: getting things done, creating strong relationships, and improving the team). At other companies, hard skills were just one of 4–10 competencies as well.
So why are we spending 90% of our time talking about things that don’t matter?
There are some of the reasons:
Short-form content gets better traction — visually appealing and “one quick trick”-type of content works better on social media. Such posts get the most engagement misleading designers to believe that these are also the most important issues to focus on.
Market over-saturation of aspiring UX designers — “content creators” are mostly targeting junior designers or designers trying to enter the field (for whom such content is relevant) because they are an easy target. And there’s a lot of them. Which means a lot of engagement. Eventually, it misleads both designers who already got into the industry and aspiring designers who are getting the wrong perception of the product design role (believing it’s all about your Figma-jitsu)
Designers prefer to stay in their comfort zone — sometimes I feel that Figmaism is just designers’ psychological defence response. It’s easier to focus on Figma and pushing pixels instead of facing the KPIs, OKRs, and roadmaps (AKA the things that are actually important).
Source: https://blog.prototypr.io/designers-we-have-a-problem-its-called-figmaism-32f22dd76c47
Written by
John Doe
Product Designer at Apple, renowned for his exceptional skill in creating user-centric designs that blend functionality with aesthetic appeal.
You might also like…